Copywriting Courses
Master user behavior psychology, improve your business image and write text that attracts attention
Copywriting Masterclass
Build a masterclass in copywriting and written communication for your team or whole company. Select the subjects, nurture your pain points, and improve how your write
Audience
All types of audiences can attend the masterclass
What you'll learn
Copywriting principles and techniques
Copywriting success cases
User behavior psychology and trends
Improved written communication within a company (per request)
Modern technologies, AI, etc.
Timelines
2-3 Hours
Copywriting Workshop
Let's build a copywriting workshop for your team or the whole company. This includes a lot of materials, ton of practical tasks, and fun exercises
Audience
The audience must know a little bit about copywriting
What you'll learn
Copywriting principles and techniques
Storytelling
Modern technologies, AI, etc.
Practical cases personalized for your company's challenges and industry
Timelines
2-3 Days; Per Your Request; Continuous Assessment
Comprehensive Copywriting Course
Build an all-inclusive copywriting course with dedicated lecture hours, structured curriculum, homework, and recorded meetings
Audience
Beginners; Other Marketing Professionals
What you'll learn
Copywriting principles and techniques
Storytelling, formulas, modern trends
Modern technologies, AI, Heatmap, etc.
Practical cases personalized for your company's challenges and industry
Timelines
3-4 Weeks *
Why Copywriting?
Did you know?
59% of users avoid companies that have grammar and stylistic mistakes in their website copy.
73%
12.5%
of users will trust your company more if you show them experience
of users will just skim your content
Did you know?
A company's overall productivity increases by 17% when employees are regularly trained.
59%
45%
of employees will stay if they feel that the company cares about their professional development
or employees feel increase in productivity with regular trainings and skill improvement programs
"I decided to take Marita's course to learn how to write better and use these new skills for my personal business. The course offered me exactly what I was looking for: I discovered my unique tone of voice, allowing me to communicate more effectively with potential clients and quality leads. I use storytelling flawlessly, and have improved my social media engagement."
Salome Japiashvili, Synchronous interpreter
"Anyone who wants to learn copywriting and improve their written communication should take Marita's workshops. It's equally valuable for people with all experience levels, whether you want to write for your personal business or develop professionally. I love the practical aspects of her workshops and the engaging approach she takes. I never felt bored."
Anna Zeragia, Digital content creator
★★★★★
★★★★★
My Portfolio
Courses, Workshops, Programs
Bank of Georgia - Workshop for Internal Communications
A four-day intense workshop for the team members of the internal communications and training department at Bank of Georgia. The workshop included industry-specific and audience-specific practical and theoretical exercises, case studies, QA sessions, and more.
Bank of Georgia - Masterclass for SMEs and Startups
Three mini-educational videos for small businesses, startups, and entrepreneurs in partnership with the Bank of Georgia (uploaded on the Bank of Georgia educational platform). The masterclass is aimed at helping SMEs and startups improve their written communication, attract new users, and turn leads into customers.
Digital Bus Academy - Signature Course
For five years, I taught copywriting and content writing to beginners, middle and professional copywriters, to businesses and startup owners. The courses included several weeks of theoretical and practical sessions with groups of students (including homework, extra curricular reading materials, and more).
University of Business and Technology - Invited Lecturer
In partnership with the University of Business and Technology in Tbilisi, Georgia, I created several courses for students. The courses were aimed to help students learn new skills and find remote jobs. These courses included workshops for entrepreneur women, freelancers, and more.
Iris Group - Storytelling Workshop
A workshop created for youth in Georgia, Armenia, and Azerbaijan. The workshop included 4-5 hours of interactive theoretical approach and practical exercises online. The main goal was to help attendees improve their writing skills.